Regional Mexican music is having a moment. Artists like Peso Pluma have hit the Top 10 of the Billboard charts in recent years.

Peso Pluma sings corridos, a type of Mexican traditional music which has been around for more than a century, featuring ballads that chronicle the realities of life. It was once relegated to Spanish language radio, but now new stars are embracing it.

It’s not only young music stars that are being drawn to corridos. Young listeners are also seeking it out. This new audience helped propel the  corrido called “Ella Baila Sola” into the Top 5 in the Billboard 100. The song is by  Eslabon Armado and Peso Pluma and they were the first Musica Mexicana artists to hit so high on the chart. And the changing demographic in California and beyond could keep these stars at the top of the charts.

Listen to the story here.