The University of California, Berkeley cordially invites you to experience the intellectual richness of Cal through a series of lectures presented in Southern California.
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Discover Cal is a lecture series that brings the extraordinary experience of a UC Berkeley education to alumni, parents, and friends in Southern California. Lectures are held at a variety of locations and offer insights into new research and scholarship from some of BerkeleyÌøåÀå_s most renowned faculty.
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The High Price of Cheap Food:
Following the Food Chain
Featuring Michael Pollan, John S. and James L. Knight Endowed Chair, Graduate School of Journalism
- Wednesday, October 29, 2003
- Los Angeles Public Library, 630 W. Fifth Street
- Special guest: Chancellor Robert M. Berdahl
- Thursday, October 30, 2003
- Hilton Costa Mesa, 3050 Bristol Street, Costa Mesa
- Special guest: Christina Maslach, Vice Provost, Undergraduate Education
Schedule for both evenings
- 6:00ÌøåÀå_7:30 p.m. Reception (no-host bar)
- 7:30ÌøåÀå_9:00 p.m. Lecture
- $15 a person
Hear from UC Berkeley professor and award-winning environmental journalist Michael Pollan. He will talk about the lessons he has learned following a beef cow, an organic TV dinner, a bushel of corn, and a genetically modified potato through the food chain.
Michael Pollan will share his firsthand experience with the tensions between the laws of the market and the laws of ecology. He will discuss the prospects for reforming an industrial food system that is undermining both our health and the health of the land.
- Directions to the Los Angeles Public Library
parking information: underground is available at the 524 S. Flower Street garage. $6.60. also accessible by subway or light rail and bus.
- Directions to the Hilton Costa Mesa
Parking Information: Self-parking is available at $5 a day. Valet parking is available at $15 a day. Located in the hotel parking structure behind the hotel.
Read an article by Michael Pollan in The New York Times Magazine: The (Agri)Cultural Contradictions of Obesity.