Wednesday, October 29th


The High Price of Cheap Food

The University of California, Berkeley cordially invites you to experience the intellectual richness of Cal through a series of lectures presented in Southern California.

Rediscover the excitement of being in a Cal classroom. The rush of new ideas and new connections. The burst of conversation after the class is over. The feeling that your whole world view has changed over the course of a lecture.

Discover Cal is a lecture series that brings the extraordinary experience of a UC Berkeley education to alumni, parents, and friends in Southern California. Lectures are held at a variety of locations and offer insights into new research and scholarship from some of BerkeleyÌøåÀå_s most renowned faculty.

Register online now or call 1-888-UNIV-CAL for more information.

The Lectures

The High Price of Cheap Food:

Following the Food Chain

Featuring Michael Pollan, John S. and James L. Knight Endowed Chair, Graduate School of Journalism

Wednesday, October 29, 2003

Los Angeles Public Library, 630 W. Fifth Street

Special guest: Chancellor Robert M. Berdahl

Thursday, October 30, 2003

Hilton Costa Mesa, 3050 Bristol Street, Costa Mesa

Special guest: Christina Maslach, Vice Provost, Undergraduate Education

Schedule for both evenings

  • 6:00ÌøåÀå_7:30 p.m. Reception (no-host bar)
  • 7:30ÌøåÀå_9:00 p.m. Lecture
  • $15 a person

Hear from UC Berkeley professor and award-winning environmental journalist Michael Pollan. He will talk about the lessons he has learned following a beef cow, an organic TV dinner, a bushel of corn, and a genetically modified potato through the food chain.

Michael Pollan will share his firsthand experience with the tensions between the laws of the market and the laws of ecology. He will discuss the prospects for reforming an industrial food system that is undermining both our health and the health of the land.

Read an article by Michael Pollan in The New York Times Magazine: The (Agri)Cultural Contradictions of Obesity.


Discover Cal Lecture Series, UC Berkeley



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