J298 Audience Engagement

The course should teach students how to decide where their audiences are and how to reach them. The course should introduce students to audience analytics, how to choose the right metrics to measure success, and how to correctly derive audience insights from metrics. It should equip students with the skills they need to conceptualize and frame a story with audience in mind. It should impart information about how audience considerations drive industry decision making. By the end of the course, all students should be conversant with setting, measuring and understanding audience metrics and audience engagement approaches. Additional topics the course may cover: SEO and distribution models/methods.