J298 Audience Engagement
What is audience engagement, and how should a journalist do it — and why? This class will provide a firm foundation in the rewards and challenges of centering your audiences and engaging them in your work, with a deep exploration of the platforms available in 2020. Students will complete the class knowing how and why to use social media effectively, how newsrooms and organizations are currently thinking about engagement, inclusive practices (and common pitfalls), the opportunities of email newsletters and offline engagement, how to use metrics and data analysis, and how reporters can build a personal presence online.
Carly Severn is the Senior Social Media Strategist at KQED, San Francisco’s NPR and PBS station, and has over a decade’s experience in audience work and online content. She collaborates with reporters, producers, writers, podcasters and social media specialists across web, radio and television to engage and develop audiences in meaningful ways. As a reporter and producer, Carly reports for KQED radio (The California Report), podcasts (Bay Curious) and digital properties (writing and photography for KQED News and Arts.) Since 2015 she’s hosted KQED’s popular culture podcast The Cooler. Carly previously steered digital engagement for San Francisco Ballet and started her career in museum communications in the U.K. She studied English at Cambridge University.
Time: Th 6:30 - 8:30
Location: 209 North Gate (Greenhouse)
Class Number: 10855
Length: 15 weeks
Course Material Fee: None
Restrictions & Prerequisites