The Knight Digital Media Center
The Knight Digital Media Center is a partnership of the UC Berkeley Graduate School of Journalism and the Annenberg School for Communication at the University of Southern California. The Center is funded by a grant from the John S. and James L. Knight Foundation and was launched in April 2006 to focus on helping journalists succeed in the rapidly changing media landscape of the 21st Century.
"It is hard to think of a profession of greater public importance than journalism. What journalists publish and broadcast constitutes the chief means whereby citizens inform themselves about public life in their societies, enabling them to play the role of active participants in democratic life.... In today's changing world of news consumption, journalism schools should be exploring the technological, intellectual, artistic, and literary possibilities of journalism to the fullest extent, and should be leading a constant expansion and improvement in the ability of the press to inform the public as fully, deeply, and interestingly as it can about matters of the highest importance and complexity."
From the Carnegie Corporation report, A VISION FOR JOURNALISM EDUCATION
The Professional School for 21st Century News Leaders: A Manifesto.
At the UC Berkeley Graduate School of Journalism, the Center provides competitive fellowships to traditional journalists in print and broadcast media who seek multimedia skill training and want to make the transition to digital media journalism. The goal is to provide the foundation of technical skills and story-telling techniques required by digital media platforms. This training is done at under the supervision of Lanita Pace-Hinton, director of the multimedia training program for the Center at the UC Berkeley Graduate School of Journalism. Funding for the program also comes from the Ethics and Excellence in Journalism Foundation.
For more information on the training program, and to see our online multimedia tutorials, please visit the Knight Digital Media Center Multimedia & Technology Training Web site.
For multimedia and online journalists who have already crossed the bridge into digital media newsrooms, the Center provides fellowships for seminars focused on professional growth, critical thinking and topic training. The goal is to increase the depth and sophistication of their work as they reach audiences much larger than those of traditional print and broadcast journalism. This training is done at USC Annenberg School under the supervision of Vikki Porter, director of the Center.
For more information on the USC seminars and the overall training program visit the Knight Digital Media Center web site.
Why did you decide to apply to and attend the J-School?
I just missed the digital media boat during college, so I wanted to come back to school to develop some multimedia and web skills. Berkeley is one of the best schools for my interests and was my first choice for graduate school. Read more