Rebecca Friedman

Becca Friedman, Ohio-born, has been a Bay Area resident since 1997. The daughter of a video editor, if she wasn't in front of the camera she could be found curiously lurking over her father’s shoulder. After a volunteer program in rural Costa Rica, Becca became interested in combining her interests in media with the vibrant perspectives that can be found all around. She graduated NYU with a degree in film and television production, and a focus on documentary, producing, and cinematography. Upon graduating, Becca returned to the Bay Area to work as a freelancer in film and video, working for a variety of clients including: Kaiser Permanente Multimedia, Dead, Inc., Post Street Productions, Zamacona Productions, Idea Factory, Scripps Network (HGTV, DIY, Fine Living), ABC/KGO, and Bloomberg West.


UC Berkeley, Graduate School of Journalism
August 2010 - May 2012
New York University, Tisch School of the Arts
June 2006 - May 2008
Graduated with honors and a minor in producing.
University of California, San Diego
September 2004 - June 2006

Published Stories:

Contests 101
Richmond Confidential
Editor’s note: Over the past few months, we’ve noticed Richmond confidential reporter Becca Friedman always had a lot of new stuff with her. It turns out, in addition to her work on this site and at the Berkeley Graduate School of Journalism, she’s a champion contest winner. In this economy, we need all the help we can get, so we asked her to share some of her secrets with the Richmond Confidential audiences. Good luck!
Richmond Cooks
Richmond Confidential
Calling all chefs, epicures, home cooks, and foodies: Richmond Confidential wants your recipes (an ongoing series of community recipes).
It's a go for Pogo
Richmond Confidential
After a three-and-a-half-year campaign, the Richmond-based Pogo Park organization received nearly $1.95 million yesterday for an ambitious renovation of Elm Playlot.
Wrecking Belles: Rolling through Richmond one jam at a time
Richmond Confidential
This is not your grandma’s roller derby. Last Saturday night, hundreds of fans, some dressed in Halloween costumes, packed Craneway Pavilion for the season-ending matchup between the Richmond Wrecking Belles and the San Francisco ShEvil Dead.
Homecoming heartbreaker. Kennedy falls 48-44
Richmond Confidential
An excitement-filled game ends in heartbreak for the Kennedy High Eagles, who lost 48-44 to the John Swett Indians Friday night.
Local park organization edged out in national contest finals
Richmond Confidential
Melanie Myers, founding member of Solano PLAY, found out Wednesday that the organization didn’t win a $25,000 prize package to help renovate Solano Playlot. Only the top three vote-getters were awarded prizes; the park in the North and East neighborhood finished fourth.
A city enveloped in Blossoms and Thorns
Richmond Confidential
It was standing room only on Saturday at the Richmond Art Center for a presentation of the short film The Chessmen and a discussion led by historian Donna Graves about life in the nurseries during and after World War II.
A new business model for Richmond
Richmond Confidential
Residents and community leaders talked Tuesday about bringing a new business model to Richmond.
Richmond vies for playground prize
Richmond Confidential
Solano Playlot is in the running for $25,000 worth of new playground equipment.
Everything's coming up Rosies
Richmond Confidential
Audio slideshow containing interviews and photos of the Rosie the Riveters in attendance at the Home Front Festival on Saturday, October 2, 2010.
Ready to work: Sonia Aguilera
Richmond Confidential
Ready To Work is a new series of profiles featuring people in Richmond who are looking for jobs. With unemployment at 18.5 percent, Richmond’s residents have a rich array of untapped skills. In this and coming stories, Richmond Confidential focuses on the people and potential in the city’s economy.
A day of Spirit and Soul for downtown Richmond
Richmond Confidential
Music, food and wine raised funds Sunday to help revitalize the Macdonald Avenue business district. Text and photo gallery.
Richmond agency offers training and hope to jobseekers
Richmond Confidential
In the midst of a recession that has hit Richmond hard, jobseekers say that a local agency provides an island of opportunity.
Fans energy lifts eagles
Richmond Confidential
The John F. Kennedy Eagles are set for a comeback this last year with a full roster and renewed team spirit. More than 100 fans filled the stands Friday night for the first game of the season. Driving their team to a 20-15 win over the El Cerrito Gauchos, fans electrified the air with a streamline of shouts and cheers. “Eeaagles, Eeaagles…” stomp stomp stomp. “Eeaagles, Eeaagles…” stomp stomp. Here’s a look at the power of pride.
TV - 6 Slimming Strategies for Summer
KGO/ABC - The View From the Bay
Guest- Rania Batayneh, MPH (selected segments from collection while at VFTB)
TV - Organize Your Space
KGO/ABC - The View From the Bay
Guest- Cheryl Spater and Organizing Your Space (Produced with Janel Andronico. Selected segments from collection while at VFTB)
TV - Wahoo Fondue! Melting Pot Shares 3 recipes perfect for Valentines Day!
KGO/ABC - The View From the Bay
Guest- John MacDonald of The Melting Pot (#1 Most popular to-date online at Selected segments from collection while at VFTB)
TV - BzzAgent - Get Freebies for your Opinion
KGO/ABC - The View From the Bay
Guest- Dave Balter, CEO of BzzAgent (selected segments from collection while at VFTB)
TV - Re-Enter the Workforce with Ease, Using What Comes Naturally
KGO/ABC - The View From the Bay
Guest- Joanne Hernon of Sales Solutions and MAFE (selected segments from collection while at VFTB)
TV - The Health Benefits of Tea
KGO/ABC - The View From the Bay
Guest- Reem Rahim of Numi Tea (selected segments from collection while at VFTB)
TV - Shrimp Scampi Bruschetta
KGO/ABC - The View From the Bay
Guest- David Haydon of Il Davide (selected segments from collection while at VFTB)
TV - Safe Holiday Toys
KGO/ABC - The View From the Bay
Guest- Lauren Schiller of Elephant Pharm. (selected segments from collection while at VFTB)


NATAS Northern California Chapter - "Miss Nancy" Besst Graduate Scholarship recipient (October 2011)
"Miss Nancy" Besst is one of the founding members of the NATAS Northern California Chapter. Graduate of North Western University in 1956, she started her career in Baltimore, MD as a staff teacher for Romper Room. Moving to San Francisco she became "Miss Nancy" on Romper Room from 1958-1969. She has hosted many programs on KQED, KGO, KRON and KBHK. She is a member of the NATAS Silver Circle, 1988, has received the Governors’ Service Medallion, 1994; Governors’ Citation, 1996, and the Governors’ Award, 1998.
Van Vlierden fellowship recipient, UC Berkeley (August 2010)

Work Experience:

Production (Technical) Intern
Pixar Animation Studios  - Emeryville CA  ( May 2011 - August 2011 )
on the upcoming 2013 release, Monsters University
Freelance Media Manager
ABC/KGO  - San Francisco CA  ( January 2010 - September 2010 )
Blu-Ray and DVD ripping and burning, file exporting and compression, minor editing using Final Cut Pro, archive organization and maintenance, digitizing past segments for repackaging, occasional segment producing.
Film Specialist
Steve and Kate's Camp  - Novato CA  ( June 2009 - August 2009 )
Taught the basics of filmmaking to children K-7th grade, using Flip Ultra HD cameras, Canon Vixia HF11, iMovie, and iDVD.
Full-time Freelance Production Assistant
ABC/KGO  - San Francisco CA  ( October 2008 - February 2009 )
Freelance production assistance for the live daily broadcast talk show, The View From The Bay: Printed daily rundowns, prepared call-sheets, transmission reports, and host cards, manned the delay control button, greeted show guests, assisted audience coordinator, answered phones, responded to voice-mails, assisted producers with daily tasks and field shoots, man-on-the-street interviews, produced over twenty segments.
Archival Research Assistant/ Editing Assistant
Kelly + Yamamoto Productions  - Greenbrae CA  ( June 2008 - October 2008 )
Copied/scanned photos, input materials into Filemaker Pro database, provided support to archival researcher, additional editorial support (logging, transcription, digitizing) as needed, primarily for the documentary film, Moments in Time.
Freelance Producer, Production Assistant
Clients Include: Kaiser Permanente Multimedia, Invision Communications, Dead, Inc., Post Street Productions, Zamacona Productions, Idea Factory, Scripps Network (HGTV, DIY, Fine Living), ABC/KGO, Kennedy Events (Producer), Appleberry Pictures, Dianne Malliaras, Bloomberg West.
Writer, Producer, Director
Self- CineBex Productions  - New York NY  ( January 2008 - April 2009 )
On her narrative thesis film, Sheltered.
Brian DePasquale, director  - New York NY  ( September 2007 - April 2008 )
On the short film, The Alley.
Marketing and Prep Tech Intern
Panavision International  - New York NY  ( September 2007 - December 2007 )
Called/updated current and prospective clients and maintained database, organized files and paperwork, assisted with digital equipment maintenance.
Director, Producer, DP, Sound Recorder
Self- CineBex Productions  - New York NY  ( August 2007 - April 2008 )
On her documentary thesis film, Mike Tobin: More than a Gimmick. Received an award in Achievement in Documentary Form, and Sound Recording at the 2008 First Run Film Festival.
Office Intern (development)
Esperanto Filmoj  - New York NY  ( January 2007 - November 2007 )
Script coverage, researched, copied/scanned/faxed as needed, answered phones, organizational tasks, ran errands, assisted VP development and Producer's assistant of Alfonso Cuarón's NY development and production office until its closing.
Associate Producer
Wendy Bednarz/Vivamus Pictures  - New York NY  ( November 2006 - May 2007 )
For the short film Leaving Gussie.
Research Assistant, Work Study
New York University, Stern School of Business, Department of Marketing  - New York NY  ( September 2006 - May 2007 )
Assisted professor Durairaj Maheswaran, upkeep of the Journal of Consumer Psychology, website and email, researched, data entry.
Production Office Intern
Valhalla Productions  - Oakland CA  ( June 2005 - August 2005 )
Office duties, production assistance, phone reception and supported various departments for the film One Way to Valhalla.
Field Production Assistant
Kaiser Permanente MultiMedia Communications  - Oakland CA  ( June 2005 - June 2005 )
Dolly grip, assisted producer and videographer, and provided technical service as needed.
Production Assistant, Editing Assistant
Appleberry Pictures  - San Rafael CA
Occasional field production assistance, transcribed videotapes, translated video (from Spanish), non-linear digital editing.


  • * Lead a team and work effectively as part of a group
    * Organize and prioritize projects and workspaces
    * Edit on non-linear digital programs (Accom Affinity, Final Cut Pro, Avid)
    * Videography, Cinematography and still photography (35mm & 16mm motion film, HD, DV, 35mm & digital still)
    * Proficient in Microsoft Office applications (Word, PowerPoint, Excel, Outlook), Filemaker Pro, and iNews
    * Internet research and navigation and basic html coding (Chrome, Safari, Explorer, Firefox, Navigator)
    * Knowledgeable in set procedure and experienced in a variety of production roles
    * Knowledgeable with Adobe software (Photoshop, Flash, Dreamweaver)