Ashwin Seshagiri

I've been spying on the future of journalism for years. Before joining Berkeley's J-school, I helped eBay develop and implement its social media strategy, served as an editor of a sustainable business news start-up and produced short-form animations for mobile devices.

As a life-long Bay Area resident, I don't think there's a better part of the world to learn how to lead the next era of storytelling, where the various technologies increasingly at our disposal help us learn about the lives around us in newer and richer ways.

Published Stories:

A Breeding Ground for New Companies in the Dogpatch
The New York Times
Ashwin Seshagiri, class of 2012, writes in The New York Times about the culture of collaboration among startups in a factory-turned-incubator in San Francisco's Dogpatch neighborhood.
(VIDEO) Gastroclub Dishes Gourmet Fare in 1-Bedroom Apt
Mission Loc@l
Ashwin Seshagiri, class of 2012, explores the world of underground dinners in San Francisco's Mission District for MissionLocal.org. This video was shot entirely on an iPhone 4.
Recchiuti Opening Cafe in Ex-Piccino Space
SF Weekly
Ashwin Seshagiri, class of 2012, brings news of the latest culinary developments in what is becoming the next up-and-coming neighborhood in San Francisco.
Single Space
The Bold Italic
Ashwin Seshagiri, class of 2012, takes a look at iconic bars from the 1970s that changed nightlife for men and women — in San Francisco and throughout the country.
Restaurants Redefine Meaning of Profit
Mission Loc@l
Ashwin Seshagiri, class of 2012, follows a growing trend of restaurants opening with do-good models.
From Pop-Up to Sit-Down: The New Restauranteurs
Mission Loc@l
Ashwin Seshagiri, class of 2012, chronicles the journey of a few street food vendors in San Francisco who are making the transition to their own brick-and-mortar restaurants.
(INTERACTIVE) The City's Best Restaurants Aren't Always the Cleanest
Mission Loc@l
Ashwin Seshagiri, class of 2012, breaks down the health inspection reports of San Francisco's Michelin-rated restaurants in this Flash interactive.
As Giants Celebrate, City Schools Lose Out
Mission Loc@l
Ashwin Seshagiri and Patricia Espinosa, both class of 2012, explore the San Francisco Giants' World Series victory and its unintended consequences on city schools for MissionLocal.org
(VIDEO) Reinforcements Called in During Last Night's Street Party
Mission Loc@l
Ashwin Seshagiri, class of 2012, along with classmates at Mission Loc@l, chronicles the violence that ensued in the Mission after the San Francisco Giants won the World Series.
(VIDEO) Using Bikes to Create San Francisco Delivery Culture
Mission Loc@l
Ashwin Seshagiri, class of 2012, profiles the owner of a bike messenger service in the Mission that is trying to bring New York-style delivery culture to the city.
(INTERACTIVE) How Clean Are San Francisco Restaurants?
Mission Loc@l
Ashwin Seshagiri, class of 2012, produces an interactive map for Mission Loc@l which features restaurant health inspections for the city of San Francisco in the past year.

Work Experience:

Editorial & Community Manager
eBay Inc  - SAN JOSE CA  ( September 2009 - August 2010 )
I helped launch and managed platforms to communicate eBay's corporate sustainability initiatives. In this role, I helped establish editorial guidelines, set company standards for social media best practices, produced content and helped oversee marketing and PR campaigns with budgets of up to $5 million.
Features Editor
Triple Pundit  - SAN FRANCISCO CA  ( May 2008 - August 2010 )
I created and managed feature packages and topic series for a online news startup focused on environmental issues and corporate social responsibility. I also created style guides, established editorial tone and served as copy editor.
Associate Producer
SustainLane  - SAN FRANCISCO CA  ( April 2006 - September 2007 )
I helped produced and managed the day-to-day operations of an animated media property. In this role, I helped do concepting, contributed to script writing, recorded audio and did post production. I also managed creatives and production assistants.

Skills:

  • I am a BAVC trained AVID LE video editor, as well as have expertise on Final Cut Pro and Adobe Premiere.

    I have advanced Pro Tools LE skills, and am proficient with Adobe CS5, including Flash and Photoshop.