For Immediate Release

J-School Hosting Technology Summit For Media Execs at Google Campus in Fall The Graduate School of Journalism at the University of California, Berkeley, will convene a Media Technology Summit with top executives from media and tech companies this fall.

The goal of the Sept. 29-Oct. 1, invitation-only event at Google headquarters in Mountain View, Calif. is to provide the leaders of traditional media operations with new insights into the technologies, consumer behaviors and advertising systems that will affect their businesses as they struggle to maintain their standing or simply survive.

Since the popularization of modern interactive technologies in the mid-1990s, a number of fast-growing new media formats and forums have emerged to challenge the once successful business models of the traditional media, particularly newspapers.

In addition to exploring new technologies' applications to journalism, "we hope to memorably underscore for the summit participants from the technology companies the value of journalism — and its core values of objective inquiry, balanced reporting and effective storytelling, " says Neil Henry, professor and dean at the journalism school.

To get additional information about the summit as it becomes available, sign up to be included on our mailing list.

The program is being funded by the Koret Foundation of San Francisco in concert with the Haas School of Business at UC Berkeley.

The Graduate School of Journalism, long considered to be among the top journalism programs in the United States, is the only journalism degree-granting program in the University of California system.

The highly-ranked Haas School of Business is the oldest business school at a public institution in the U.S. and has a long history of leading through innovation.

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NOTE: For event information, contact coordinator Julie Hirano at the journalism school at (510) 642-3394 or juliehirano@berkeley.edu. Media representatives should contact Kathleen Maclay in UC Berkeley Media Relations at (510) 643-5651 or kmaclay@berkeley.edu

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