Vintage Models: Chinese Women in Advertising
In China, it’s no longer shocking to see sexy adverts peddling everything from perfume to hamburgers. Popular perception attributes this to the mass-marketing methods adopted during the past 30 years of economic liberalization, but in fact the transformation of the Chinese woman from coy maiden to poster girl has been a far longer process.
Ling Woo Liu (’06) writes from Macau about a museum exhibit featuring Chinese women in advertising, for TIME magazine.
Posted January 18th, 2009 |
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