Digital Rights Summit
conference by Digital Consumer.org
2/19/03 held at Intel, Milpitas, CA 8am-12:30pm
Notes from the presentations, panels, etc. These are just ideas I found
interesting. Much more was
said….
Joe Kraus, DC.org founder: introduction
- The ability to freely
innovate is endangered with protected systems, and SV is under threat with
something unable to be seen:
over-applied copyright.
- The First Unintended
Consequence of the DMCA and copyright is that we no longer ask the question,
is something fair use? We ask, is
it anti-circumvention?
- The Second Unintended
Consequence is the use of copyright to stop innovation and consumer fair use.
Panel 1:
Greg Ballard, DEO of SONICblue, among other things worked on
the Sony Betamax case
- Their company cannot
afford another lawsuit, so DVD-R technology they developed will not be
released in foreseeable future.
- The lesson is that
suing smaller companies works because they can only sustain the fight for so
long, unlike Sony in Betamax.
Bill Aho, ClearPlay, Inc. CEO – was called a “parasite” by
Ebert at Sundance a few weeks ago, face-to-face. He responded, “Roger, as a critic you’ve
probably waited all your life to call someone that.”
- He
is being sued by the MPAA and Director’s guild, as well as 15 directors
including Redford, Spielberg.
- Their product doesn’t
touch or edit the DVD, it just plays through without the sex or violence, or
whatever.
- Hollywood, it could be
argued, makes more money because of their product, because people who wouldn’t
buy it can now buy it and watch the movie
- Issue of creative
control
- Their product is not
some “airy-fairy” technology
- Change the experience
for you, but not for anyone else, and you choose to change it
- 82%
of people surveyed in ZDNet were in favor of Clearplay
- Better for families to
limit kids exposure
Skip London, GC and VP Static Control – sued by Lexmark,
laser printer cartridge
- Recharges cartridges
by “remanufacturing” them
- 25% of cartridges sold
are recharged
- chip to disable this
for the Lexmark cartridge
- his company reverse
engineered the Lexmark chip
- interoperability of
hardware is the issue
- auto parts industry
($250 bil indust) is very supportive of their position
David Djavaherian, Irell & Manella, represents Skylink
Technologies, which makes the universal garage door openers
- chips on openers that are not interoperable, Skylink
reverse engineered the Chamberlain opener, and they sued using the
DMCA anti-circumvention
- preventing of
universal interoperable parts to be made
- Chamberlain makes the
doors, and openers, but a few years ago, they bought another universal door
opener company, so Skylink sees this as an anticompetitive measure
Hank Barry, VC, and atty Wilson, Sonsini; GC at various tech
companies, CEO Napster
- copyright good but this
current IP situation has tilted everything in the wrong direction
- innovation matters more
than copyright
- funding for innovation
considers technologies, markets, financials, and legality of it all
- new ventures don’t
get funded because of IP problems
- I meet with entrepreneurs every day, who are
eager to explain how their technology is not controversial
- Appeals in patent cases
used to happen in general courts and so only a few patents were affirmed, but
not it happens in Fed Appeals Ct.
- The 9th
Cir even affirmed the rights of an expired copyright holder
- it’s not Hollywood
verses technology, it’s incumbents verses innovators
Senator Ron Wyden
- the
question is, is there exaggeration in these stories
- Digital Consumer bill
introduced because these aren’t exaggerations
- the
central question is, is digital media more restricted than analog? If so, we will stunt innovation
- he
proposed legislation to reform the DMCA last term because he was flabbergasted
by how far fetched the claims are by those who support things like the
Hollings Bill
- prevailing wisdom is
there aren’t 60 votes in the senate to pass his bill, that legislators don’t
understand this
- this term - introduce
legislation to require entertainment and software companies to notify if
products have DRM tech
- taking a different
tack: consumer right movement
building
- let
the market work and be straight with the consumer
- held 5 town hall
meeting recently and this subject never came up, people care about jobs,
economy, war
- but
there is an opportunity here to create a consumer rights movement and a
digital rights movement
Congressman Howard Berman
- previous speakers were
over the top
- feel like France at
the US last week
- re: toner cartridges,
DMCA used to engage in anticompetitive behavior was never contemplated
- misleading and
simplistic to say Lexmark case is not winnable if Static Control is right,
just because Static Control is small whereas Sony Betamax case was won because
Sony was big and could sustain the fight
- distorted to say the
DMCA is causing problems for tech industry when war fears, economic downturn,
etc. are responsible for loss of innovation/VC funding
- have some
perspective! none of this is as
important as 45 million without health insurance or the economy
- people focus on this
to take focus off of the dotcom boom/bust
- re
Lexmark: the DMCA doesn’t trump
anti-trust law, if that is truly what is happening, Static Control can fight
this
- DMCA is supposed to
work the way people here today are describing
- re: Lexmark: there are actually 3 toner cartridges,
a low price offering where the chip renders the cartridge not rechargeable, a
med price offering where only Lexmark can refill it, and a high price
offering, where anyone can refill the cartridge
- don’t screw with the
marketplace.
Congresswoman Zoë Lofgren
- work more with
consumer groups to put fair use back
- Digital Choice &
Freedom Act – can remove the chill on innovation and restore fairness
- courts will do a
better job defining fair use than Congress
- fear Lexmark
situation will happen with movies and music products
- there will be no
investment without certainty in the law
Ballard: Haven’t
disclosed this before: The legal expenses defending their current lawsuits cost
them $3 million a quarter. That is
the equivalent of 120 people they could employ to further innovate new products.
They waste a lot of money on this that could be used on development and
innovation.
Djavaherian we’re just letting people access their garages –
truly
- in response, Berman
mumbled “that’s illegal”
Wyden: as long as this stays in the legal realm, it’s sleep
inducing and not on the radar of the public
- In
Congress, there aren’t 10% who could carry on a marginally coherent
conversation about this
- Berman mumbled in
response “and the other 90% aren’t coherent”
- Legal system route
makes this issue drag on forever
- have to have the
discussion in English
- disclosure: customers need to ask, in stores,
whether someone is restricting your rights
Berry: People
are using copyright to engage in anticompetitive behavior.
Berman: His P2P
bill doesn’t allow copyright holders to hack into people systems. It creates liabilities for the copyright
industry for going to far, which are they are uncomfortable with. It’s just a work in progress.
Lofgren:
consumers, in the face of DRM, will defeat technology to get to
content.
- copyright owners want
to go to a pay per view/listen model
- consumers probably
don’t want this.
Lawyer for Kazaa made statement from the audience: at the Grammy’s last year, they made a
big deal of demo-ing P2P file sharing, and talked about Kazaa, but a week or so
later, the NY Times reported that they had actually used AOL IM to do the
share.
- only court that has
ruled on Kazaa, in Denmark, said it was legal
- there are legal uses
of it, like with the Sony Betamax case
Berman: DMCA is
responsible for DVDs
Aho: you have
the right to have any experience you want (with your entertainment).
FEATURED SPEAKER:
Larry Lessig
(Like being at a poetry slam for copyright.)
- the
internet is in transition,
- technologies are in
transition
- disk space is cheap
- lead to practice of
hoarding content
- three things are
changing distribution:
- broadband
- wireless
- nodes in every
electrical outlet
- Experience of streaming
will be everywhere, therefore easier to control content with DRM or other
mechanisms
- Architecture of
consumption will change
- Ordinary wall to get
access will change
- We are legislating
using yesterday’s technologies as a model.
- Not the first time
we’ve been confronted with content distribution established industry didn’t
like: the piano roll
- Napsterization! Napsterized! Industries get
napsterized. Fight back with
DMCA.
- ease of reuse is
key:
- compulsory licenses
- compulsory use
- These two exist in
music but no where else
- Answer: “buy them off” – the copyright holders
- Interim solution
- we
will have to innovate to a more
- efficient
- creative
- productive world
than exists now, so the interim solution is cool
- regulate to give
incentives to see copies as good, not a bad thing
- require payment only
where payment = progress
- so 98% of 1932-1948
copyrighted works are not out in the marketplace, and the will not require
payment
- recognize that this
principle of compulsory licensing could produce, relative to the size of the
current tiny media market, the same huge growth as the relative change between
photography in the 19th century, which was small, to the
20th century which is huge
- when he was writing the
Future of Ideas, he wanted to use more than 50 words of Courtney Love’s piece
in Salon
- publisher said no,
can’t do, so he asked Salon, and the publisher when told it was a $200 fee,
said now you can’t use any unless you pay the fee, and we will take it out
of your pay
- amazing that a book
about fair use and copyright would have to go through this
- “there is a tiny sliver
of fair use that does function sometimes”
- there should be a limit
to wrapping up content
- Pam
is right that there should be a way to circumvent for fair use under the DMCA
- We
say “ we want balance” and they say “that’s because you’re a communist”
Panel 2
Van Baker/Gartner
- public opinion is in
the belief that making copies for your own use as backup, for other formats,
for family members, is okay (70-90% of the public supports this depending on
the category of copying).
- consumers view media as
a household purchase
- too
much emphasis on threat of technologies and not enough on the opportunities
Fred von Lohmann, EFF
- the Hollings bill was
not expected to pass last term as written. The Entertainment industry wanted it
changed, and now they are just heading in the direction of their desired
picture of the world, regardless of what restrictions them employ
- the Hollings bill as
written would impose restriction on every device that can demodulate digital
video signal – and every device down the line
- they want a federal
mandate placing DRM on every chip (including ones not used for entertainment
so that they cannot be repurposed) that could do Analog to Digital
- the industry is doing
this one technology at a time, so the eventually, CEA manufacturers and
innovators may have to get industry agreement to make each new device
- in
1984, tech companies were held not liable for users actions
- this has been under
sustained attack in the courts for the past three years
- answers may lie in the
tensions between creators and media companies
- offer a positive
message for supporting creators verses media companies to gain artist
support
- webcasting was the
last compulsory license
- 50% of the monies
collected go to artist community
Michael Petricone, CEA
- need strong legislative
front to combat DRM technologies from taking over
- policy issue of year
- SV
has to get involved; usually they say, let us make our ingenius products and
leave us alone, don’t want to get political
- we
are never going to match Hollywood for lobbyists and campaign contributions,
but there are many more consumers out there than lobbyists