Hollywood has taken another step in preventing manipulation of its content, CNN reported. As Q outfitted James Bond with the snazziest gadgets, the latest Bond flick, "Die Another Day," used Flexplay DVDs to show reporters scenes from the movie before it was released. But 36 hours after a reporter moves the disc from its package, the disc becomes nothing more than "a nice martini coaster", according to Q, who makes an appearance in the press materials. How does the disc actually work? Chemistry, is all the patent owner will tell you. The technology could empower software companies, as well as the music industry and Hollywood.