New Media Courses - Spring 2012

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Business Reporting Documentary Environmental and Science Journalism International Reporting Investigative Reporting Magazine New Media Newspaper Photojournalism Political Reporting Radio Television Urban Reporting Other

J255: Law and Ethics

An introduction to the legal and ethical conflicts faced by working reporters. Half of the semester will concentrate on First Amendment and media law, including libel and slander, privacy, free press/fair trial conflicts, and civil lawsuits arising from controversial reporting methods. The remainder of the semester will focus on ethical dilemmas faced by reporters and editors. Using case studies, in-class argument, readings and guest lecturers, the course examines some of the murkier conflicts that don?t necessarily make it to court but nevertheless force difficult newsroom decision-making.

J297: Internship Credit

Students receive one or two units of credit for the internships. Documentation required from both the student and from supervisor regarding internship responsibilities, hours, etc.

J201: Community Sites: Covering Oakland and Richmond

We're looking for first and second years to take Oakland North and Richmond Confidential to the next level while using this experience for important training. Each week we'll have a lecture by Kara Platoni that tackles an important journalistic skill, and throughout the week we'll do the reporting that makes Richmond Confidential and Oakland North vibrant, well-read and trusted community news sources. For first-year students, think of J201 as a seminar-like continuation of J200 that will go deeper into more advanced writing and reporting topics, help you improve your print and multimedia skills, and give you the flexibility to take on more ambitious or challenging reporting projects. For second-year students this is an invaluable chance to prepare for employment by working closely with an editor who can help you improve your writing and reporting chops; it’s also an excellent opportunity to build your speed, accuracy and ability to write clean copy on deadline. For everyone, this is a great way to build your online portfolio, showcasing work for future employers/internships and practicing reporting in a variety of media. Past students have said that this class prepares you for the real world because you are constantly producing new work and getting in-depth feedback from your editor. We'll also work on news site invention and development. The beauty of the community sites is that they're infinitely flexible and can accommodate all kinds of experimentation. Throughout the semester we'll talk about community involvement, increasing the sites’ readership, and taking on innovative new class projects. Experimenting with new ways of presenting stories, and mixing up all kinds of media—text, photo, video, audio and interactive—is highly encouraged. Radio and TV students very welcome — we’re looking for students ready to produce awesome work. Richard Koci-Hernandez and Josh Williams also will be assisting students working for the sites. This 4-unit class will meet twice a week—one night class for lecture, and one shorter day class to run the budget and plan for the reporting week ahead. This is an Advanced Reporting course. Students should consider this course about half as time-consuming as J200; you should be
 able to take two other high-energy courses alongside it. Think about useful overlap with other courses including business or politics reporting, narrative writing, photography, radio, TV or new media.

J201: Community Site: Mission Local

This is a class for first and second year students aimed at capitalizing on what you've learned and taking it to the next level, but engaging in a spirit of experimentation. Irreverence – there’s not enough of it on our site and there’s definitely not enough of it in journalism. We’ll take a look at some serious practitioners – from Hunter S. Thompson to Charlie LeDuff to loosen up your styles and get you to take risks with your copy and multimedia. Students will decide whether they want to focus on one deadline piece a week or medium-form features or investigative pieces reported over two weeks. You will be able to change this option throughout the semester, but we found last spring that this level of commitment worked well and enabled television as well as print students to participate. If you want a higher level of commitment, it can be arranged, but spring in the Mission is designed for experimentation, digging deeper and sanity. You’re taking other classes so we prefer to give you assignments that we know are doable stories in a set time frame. If you want to pitch, that’s fine too. We meet once a week – on Mondays from 6 to 9. Each week at 6 p.m. you will be out in the field on a group reporting exercise that ends back at the office in a writing exercise. Last year this took up the first hour of each class. We will have a GSR here three days a week to help with any multimedia projects you pursue and Jeremy will come in once a week as well. Mimi will consult on multimedia. Look forward to seeing you.

J216: Advanced Multimedia

In this class students will work on multimedia master's projects producing sophisticated websites that use various digital publishing applications and technologies. The projects can range from multimedia presentations using video or audio slideshows to databases and map mash-ups to use of social media, mobile devices and other platforms for delivering content and encouraging citizen participation. The class will be part weekly group discussions and critiques by students and instructors of the proposed master's projects and progress being made, and part guest lectures and reviews of best practices in multimedia journalism. The class is designed to give students an opportunity to apply the technical and conceptual skills learned in other multimedia classes to producing high-quality online journalism for their final master's projects.

J298: Visual Journalism

We are living in a world that doesn't care where it experiences its stories - the web, a mobile device, the big screen - the audience simply wants a compelling visual narrative. The most powerful narratives of our time are intelligently weaving together all available mediums. This course is designed to give students the knowledge they need to produce exquisitely edited and evocative visual journalism. The course will teach students how to develop, pitch and access complex stories. We will explore these topics through classes on producing, shooting, and editing professional visual stories, followed by intensive critiques. The ultimate goal is to create publishable narratives that intelligently integrate stills, video and audio.

J298: Juicy, Juicy Scandal

Sex, Power, Cash and the Dynamics of Disclosure: Scandals reveal things about us – our values, obsessions, desires. More than any other type of story, scandal pulls back the curtain on the workings of both journalism and the the particular world it purports to cover. During Watergate or Iran Contra or the Monica Lewinsky Scandal, the shifting conventions of journalism, and the press’ relationship to political power, stood revealed as never before. Likewise, the Teapot Dome scandal of the 1920’s, the S&L Crisis of the eighties, and the Housing and Derivatives Bubble of 2008 threw open the window on the practices not only of business but of the journalists supposedly tracking it. Our course will comprise a history of American journalism as viewed through the lens of four types of scandal, those of power, money, sex, and celebrity. Though we focus on the twentieth century, including Watergate, the Pentagon Papers, Iran Contra, Lewinski and the baseball doping scandal, we will also spend a bit of time looking back to America’s formative scandals, including sex and blackmail among the Founding Fathers and corruption and influence peddling during the Grant Administration. In addition to such scandal classics as All the President’s Men, The Starr Report, Walter Winchell, and Larry Flynt’s One Nation Under Sex, readings will include contemporary press accounts of scandals both recent and distant. Finally, students will report on whatever scandal du jour is unfolding as we work – for, when it comes to juicy, juicy scandal, one always is.

J219: MINI: Web Development Section 1

This is a 10-week course designed to teach students how to build a website from the ground up. The first class meeting will be Friday, January 27 The class aims to provide a foundation in core web skills for authors, producers, online editors, or anyone working on the web. We'll spend two weeks on HTML, two weeks on CSS, two on PHP, and two on WordPress. We'll also include a class on design fundamentals, and another on making pages interactive with Javascript and JQuery. We won't have time to cover these topics exhaustively, but we will cover the top 10% of skills you'll need 90% of the time in an online newsroom. Students will design and build two sites: 1) A small, non-public site to be coded entirely by hand, demonstrating competence with core skills, and 2) A public "portfolio" site built with WordPress, which will represent the student's digital presence on the web.

J298: MINI: Building News Packages

This class will meet for 10 weeks beginning on Friday January 27. One of the staples of multimedia journalism is the online news package. These are special features often seen on stories about elections, natural disasters, major sporting games or stories that are too complex for a simple text piece. This class will discuss examples of news packages, design concepts for telling multifaceted stories and the underlying technologies currently in use for constructing them. This class will cover Adobe Flash, jQuery, HTML5 and other tools for creating rich media content on the Web. Tutorial material will be used through most of the class. For a final project, students will have to construct a news package on their own. Ideally, content for this news package will be generated though another class or a master's project. If this is not possible, students will need to pitch an original story and produce multimedia content (video, photos, audio, text and/or databases) for their final assignment. Attendance is required for every class.

J219: MINI: Mobile Reporting

This class will meet for 8 weeks beginning on Wednesday 1/25. This class is an experiment to see how far journalists can go only using their wits, drive and the smartphone in their pocket. A lot of attention in the news industry has been given recently to the idea of using mobile devices for reporting. This class will serve as a case study on how well these devices work in the creation of video, audio and text reports. Students will experiment by going into the community and conducting real-world reporting assignments using mobile devices and third-party accessories. In addition to the reporting project, the class will also include an abstract into how mobile devices are transforming the news industry. The class will look into ways journalists can produce content specifically for consumption on these devices. This may include interactive storytelling, citizen generated content, using SMS services for crowd-sourcing or any number of other techniques discovered over the semester.

J219: MINI: Final Cut Pro X

This class will meet for 8 Weeks beginning on Thursday, January 19. Are you ready the jump to Final Cut Pro X? A good video editor, adopts new platforms without fear. Forget every negative review you've heard about FCPX. It's here to stay and it's time to get familiar with the new kid on the NLE block. The class is intended to make your work-flow faster, smoother, and easier so that you can spend more time in the creative decision making process. And isn't that what editing is really about? Many of the stumbling blocks that slow down the editing process, have been eliminated in FCPX. This course is aimed at getting you familiar with the software and getting you editing quickly. Get ready to take a look "under the hood" of Final Cut Pro X to get a better understanding of this powerful and intuitive editing application.

J219: Art of the Start II: Breaking History

Breaking History is a continuation course of last semester's Art of the Start. In this class, students will advance a project idea that came out of last semester's brainstorming. Breaking History is a multimedia news site that provides deeper context to the events of the day by looking back at similar events that happened before. Rather than letting news pass by without too much thought, we will help readers think further about why history keeps repeating itself. This semester will focus on two things: 1) running the project as a regular news site, producing weekly pieces 2) learning how to create a business out of an idea.

J294: Master's Project Seminar

J294 is a 2 semester course (1 unit/Fall, 1 unit/Spring). You must register for both semesters and it must be taken for a grade. ADVISER CCN# Bergman 48234 Bieder 48195 Calo 48237 Chakarova 48239 Chavez 48201 Else 48207 Drummond 48204 Gorney 48210 Grabowicz 48213 Gunnison 48216 Kahn 48231 Koci Hernandez 48306 LIght 48222 Pollan 48225 Rasky 48228 Rue 48198

J298: Entrepreneurial Journalism

While disruptive changes in technology, consumer behavior and economics are challenging the media that traditionally supported journalism, the very same forces have created enormous opportunities to develop innovative new products and technologies to inform the public. This class will help students refine and advance their own ideas for innovative journalistic and other information-delivery projects. Projects may cover any or all media and may be envisioned as either for- profit or not-for-profit ventures. It is essential that students enrolling in the class have at least one concrete idea for a project they want to pursue. The project selected by a student may be something on which she or he already has begun work. Students may pursue projects individually or in small teams. The class will be conducted as a workshop similar to an advanced-reporting class, requiring substantial independent initiative and time from each student. The product produced by students at end of the term will be a thorough, fact-filled narrative describing the idea of the project, its intended audience, how it will be introduced into the marketplace and a financial plan for sustaining the effort (even non-profits need to pay the bills!). In some cases, students may be able to advance as far as creating a mock-up or prototype of their intended projects. If a student finds after thorough investigation that a proposed project would be unlikely to succeed, the final narrative will summarize the research and contain a discussion of the findings that led the author to abandon the project. This outcome is perfectly acceptable and students will be not penalized for not picking a “winner,” because the point of the class is to understand the process and discipline associated with developing a start-up venture. Classes will be held once a week for two hours per class; however, students should plan to spend a considerable amount of time outside the class to properly complete their projects. Here is how the semester will break down: • The first sessions of the class will acquaint students with the fundamental elements that must be covered in any business plan. • The next sessions will be seminars where students describe their projects and help each other think through the issues associated with their respective ideas. (Because confidentiality cannot be assured, students pursuing an idea they do not want to publicly disclose should not enroll in this class.) • The next phase of the class will involve researching the market for the proposed project, developing a pro forma business model, planning a go-to-market strategy and, time permitting, the development of prototypes. As necessary, these sessions will be held as group seminars or broken into a series of counseling sessions for individual projects. • The closing session(s) will be devoted to final presentations of each project to the full class and potentially to other interested members of the School community. Students are welcomed from all disciplines. Participation is encouraged from students in the schools of business, computer science and information. The instructor is Alan Mutter, a former newspaper editor who transitioned into a business career that eventually landed him in Silicon Valley, where he was the CEO of several companies and was an independent investor in others.

J219: MINI: Web Development Section 2

This is a 10-week course designed to teach students how to build a website from the ground up. The first class will be Friday, January 27 The class aims to provide a foundation in core web skills for authors, producers, online editors, or anyone working on the web. We'll spend two weeks on HTML, two weeks on CSS, two on PHP, and two on WordPress. We'll also include a class on design fundamentals, and another on making pages interactive with Javascript and JQuery. We won't have time to cover these topics exhaustively, but we will cover the top 10% of skills you'll need 90% of the time in an online newsroom. Students will design and build two sites: 1) A small, non-public site to be coded entirely by hand, demonstrating competence with core skills, and 2) A public "portfolio" site built with WordPress, which will represent the student's digital presence on the web.

J219: The Journalist as Freelancer (9 Weeks)

The first class is January 20. A nine week mini-course that will provide students with basic skills that will help them understand building a freelance career; building a freelance practice, cultivating editors, taxes and insurance, pay, query letters, copyright, grants, accounting and general life questions that freelancers face. Taught by veteran freelancer Andrew Gilbert, a regular contributor to the Boston Globe, San Francisco Chronicle, San Jose Mercury News, Los Angeles Times and Contra Costa Times, the course features guest lecturers discussing real life issues and solutions from the world of writing, documentary film, photography, cultural and magazine reporting and new media. Guest lecturers will be Derk Richardson, a veteran Bay Area food and music writer who edits the travel magazine Afar; documentary filmmakers Jason Cohn and Camille Serven-Schreiber, whose film on designers Charles and Ray Eames “The Painter and the Architect” is in theatrical release; videographer/filmmaker Josiah Hooper, who has shot internationally for Frontline World, various shows for KQED, and independent productions; Reese Erlich, a prolific radio journalist who has written numerous books based on his reporting from international hot spots; and if scheduling allows, award-winning science writer Mary Roach, whose books include “Bonk,” “Stiff,” “Spook” and her latest “Packing For Mars.”

J219: Applied Social Media

The Applied Social Media class delivers practical, hands-on skills and experience applying social media best practices to journalism. Students gain a first-hand understanding social media trends, issues and implementation strategies. Demonstrable journalistic social media expertise is a premium skill in this job market. Students in the ASM class apply metrics-focused training to develop new sources, identity story ideas and trends, and to curate high-value content. Every student will use social media to build a professional online identity. Students will maintain lively social media accounts and will use social media as vital component of a complete news and community engagement plan. The class will leverage assigned reading and videos, original writing and guest lecturers. Primary evaluation criteria will be success of individual branding efforts and the measured performance of individual and team social media assignments. Because this class only meets 15 times, your attendance and participation is essential to our mutual success of this class and the instructors discourage you from taking the class if your spring schedule is especially time-stressed to the point where your active participation is uncertain.

J219: MINI: After Effects

The class is seven weeks long with the first class on Tuesday, March 6 Put your ideas in Motion How many times have you seen a cool visual technique in a film or video and asked, "How did they do that?" The answer is After Effects. Does your video project need a cool animated map? Have you ever wanted to add bold and beautiful animated typography to your video? If the answer is yes, then this is the class for you. This course is aimed at the beginner. You will learn the basics of the AE interface and be creating motion graphics and visual effects with this industry standard program in no time.