BlogOn 2004 Conference
The Business of Social Media
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BlogOn, a conference on social media, social technologies and the business models and cases, will be held at Anderson Hall at the Haas School of Business School, and is jointly sponsored by the Graduate School of Journalism, the School of Information Management and Systems and the Management of Technology consortium at Haas. Events at the conference will cover business models for new social media projects, emerging social technologies and discussions of relevant issues like online interaction, who and what is happening in social media.
Portions of this event are available as streaming video in QuickTime format (QuickTime 6 required). These archives correspond to the original program schedule below:
Friday - July 23, 2004
- 8:30 a.m. – 12:30 p.m. : General Session
Opening Remarks - Chris Shipley, Executive Producer, BlogOn
Defining Social Media What is social media and what is the market opportunity?
- Moderator: Ross Mayfield, SocialText
Panelists: Dan Gillmor, SJ Mercury News
James Currier, Tickle
Reid Hoffman, LinkedIn
Michael Sikillian, TerraLycos
Jim Spohrer, Ph. D., IBM Almaden Research Center
The Dark Side of Social Media
While social media offers great opportunities, barriers present real business risks.
- Moderator: Mary Hodder, Technorati
Panelists: danah boyd, UC Berkeley
Chris Kelly, Spoke Software
Lisa Poulson, Kirtland Enterprise Group, Inc.
Wendy Seltzer, EFF
Business Models & Business Impact
How will social media generate new businesses and how will they impact old line businesses?
Business Transparency
- Presenter: Lenn Pryor, Microsoft Corporation
Jeff Sandquist, Microsoft Corporation
Robert Scoble, Microsoft Corporation
Responders: Anil Dash, VP of Evangelism, Six Apart
Social Media Transforms Corporate Communications
- Presenters: Greg Jarboe & Jamie O'Donnell, SEO-PR
Responders: Buzz Bruggeman, ActiveWords
Local Media Gets Blogged
- Discussants: Sean Bonner, Bode Media Inc.
Chris Tolles, Topix.net
Mark Pincus, Tribe
Craig Newmark, Craig's List
- 12:30 - 2:00 p.m. : Lunch
- 2:00 – 4:40 p.m. : Breakout Sessions
- Track A: Company Presentations
Meet companies poised to capitalize on this new growth market.
- Track B: The Business of Blogging and Social Media
Join an open conversation on the issues, opportunities and challenges bloggers and other social media makers face.
- 2:00 – 4:40 p.m. : Led Discussions
Business of Blogging
- Discussion Leader: Susan Mernit, 5ive
Contributors: Jason Calcanis, Weblogs, Inc.
Stowe Boyd, Corante Research
Henry Copeland, BlogAds
Publishing Models
- Discussion Leader: Halley Suitt, Worthwhile Magazine
Contributors: Steve Gillmor, eWeek
Steve Rubel, CooperKatz & Company
Rafat Ali, Paid Content
Metrics of Influence
- Discussion Leader: David L. Sifry, Technorati
Contributors: JD Lasica
Shripriya Mahesh, eBay
Mark Finnern, SAP
Chris DiBona, Damage Studios
4:50 – 6:00 p.m. : General Session
Who's Investing in Social Media? Social media startups are beginning to attract venture capital investment. Who are the early investors and why are they jumping into this market?
- Moderators: Chris Shipley, Executive Producer, BlogOn
Panelists: Andrew Anker, Six Apart
Mark Kvamme, Sequoia Capital
Martin Tobias, Ignition Partners
Anna Zornosa, Knight Ridder Digital
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- BlogOn 2004
Friday
July 23, 2004
8:30 AM - 6:00 PM
- Events Outside the J-School:
- UC Berkeley Campus
- School of Information
- Commonwealth Club
- Bay Area Journalism Calendar
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