Conference Agenda

Day one (Sept. 29)

6.00-8.00p Opening Cocktail Reception at Sheraton Palo Alto Hotel

Day two (Sept. 30)

7.15a Buses depart hotel for Building 40 at Googleplex in Mountain View, CA

8:00a Continental breakfast outside Kiev Room on first floor of Building 40 at Googleplex

8.30a Opening Session (all sessions in Kiev Room)

  • Welcome and Overview – Neil Henry, Dean, Graduate School of Journalism, UC Berkeley
  • Where We Need to Go – John Temple, former Publisher of Rocky Mountain News

9.15a The New Infrastructure (Moderator: Paul Grabowicz, Associate Dean, Director of New Media, Graduate School of Journalism, UC Berkeley)

  • Information Technology Trends – Michael Franklin, Professor of Computer Science, UC Berkeley
  • Semantic Technologies –Thomas Tague, Vice President of Calais Project, Thomson Reuters

10.40a Break (20 minutes)

11.00a How Will Consumers Use Media in the Future? (Moderator: Alan Mutter, Graduate School of Journalism, UC Berkeley)

  • Bradley Horowitz, Vice President, Google
  • Blair Westlake, Corporate Vice President for Media, Microsoft
  • Gene Munster, Managing Director, Piper Jaffray

12:15p Lunch

1.15p The Culture and Social Nature of the Web (Moderator: Alan Mutter)

  • Building Business with Social Networks – Tara Hunt, author of “The Whuffie Factor”
  • What Users Do on Online Social Networks and Twitter – Mikolaj Jan Piskorski/Bill Heil, Harvard Business School

3.00p Break (20 minutes)

3.20p What Is News in the Interactive Era?    (Moderator: Richard Koci-Hernandez, Ford Foundation Fellow, Graduate School of Journalism)

  • Google News – Krishna Bharat, Principal Scientist and founder of Google News
  • Algorithm-Generated News – Daniel X. O’Neil, Chief People Person and Co-Founder, EveryBlock.Com
  • Search-Centric News – Richard Gingras, CEO Salon Media
  • CNN iReport – Lila King, Senior Producer, CNN

4.45p Why I Started a News Organization – John Thornton, Partner Austin Ventures/Chairman Texas Tribune

5:30p Adjourn for the day

5.45p Buses back to Sheraton Hotel

6.45p Buses leave hotel for dinner (alternative: 20-minute walk to restaurant)

7.00p Reception and dinner at Zibibbo Restaurant, 430 Kipling St., Palo Alto (at University)

  • A Conversation with Peter Chernin, former Chief Operating Officer of News Corp.

8.45p Buses depart restaurant for hotels (alternative: 20-minute walk from restaurant)

Day Three Agenda (Oct. 1)

7.15a Buses depart hotel for Building 40 at Googleplex

8:00a Continental breakfast at Building 40

8.30a The Future of Advertising (Moderator: Staci Kramer, co-editor, ContentNext Media)

  • Hilary Schneider, Executive Vice President, Yahoo!
  • Jayant Kadambi, Chief Executive Officer, YuMe
  • Sean Finnegan, President/Chief Digital Officer, Starcom MediaVest Group

10.00a Break (remember to pick up your box lunch)

10.15a Business Models (Moderator: Spence Ante, BusinessWeek)

  • Free to Premium – Marshall Van Alstyne, Professor of Economics, Boston University
  • Why Long Tail Won’t Work – Jeffrey Ulin, UC Berkeley Haas School of Business
  • The Models for Facebook and Twitter – Fred Vogelstein, Wired Magazine
  • Non-Profit Funding – Ellen Weiss, Vice President for News, NPR

Noon Where Will News Come from in the Interactive Era?  (Moderator: Lydia Chavez, Graduate School of Journalism, UC Berkeley)

  • Chi-Town Daily News – Geoff Dougherty, Founder and CEO
  • True/Slant – Lewis DVorkin, Founder and CEO, True/Slant
  • New America Media – Kevin Weston, Director of Youth and New-Media projects
  • Portland Oregonian – Peter Bhatia, Executive Editor

1.15p Wrapup

1.30p Adjourn

1.50p First bus departs for hotel

Optional: Google tour and demos

3.00p Last bus departs for hotel