An invitation-only conference in Silicon Valley where media leaders will discover new technologies – and connect with the enduring values of journalism

September 29 – October 1, 2009
Googleplex, Mountain View, CA

Presented by the  Graduate School of Journalism, the Haas School of Business, and UC Berkeley. Sponsored by The Koret Foundation, Google Inc., and the McCormick Foundation.

View Event Webcast

What: The UC Berkeley Media Technology Summit, an invitation-only conference sponsored by the Graduate School of Journalism and Haas School of Business.
When: September 29-October 1, 2009
Where: Google’s headquarters campus in Mountain View, CA, in the heart of Silicon Valley.
Who: Senior media and technology executives seeking to identify future trends and strategies for their businesses.
Why: The conference will provide leaders with new insights into the technologies, consumer behavior and advertising systems that will affect their businesses. At the same time, the conference will underscore memorably the value – and enduring values – of journalism.
How much: Registration is $295 prior to September 4, 2009; $350 thereafter until all seats are gone. Registration includes all meals and all ground transportation during the event, other than transfer to and from airports. Register via credit card here.
Lodging: Special conference rates are available at the Sheraton Hotel in Palo Alto, CA. The hotel and conference site are equally convenient to the San Francisco and San Jose Airports..
Contact: Julie Hirano, at (510) 642-3394 or juliehirano [at] berkeley [dot] edu.

Program Overview

Sept. 29: Hosted opening cocktail reception at Palo Alto Sheraton Hotel
Sept. 30: Daylong program at Googleplex & Hosted dinner at Zibibbo Restaurant, Palo Alto
Oct. 1: Half-day program and optional tour of Googleplex

Conference Highlights

Keynotes and conversations

  • Peter Chernin, former Chief Operating Officer of News Corp.
  • John Thornton, Partner of Austin Ventures and Chairman of Texas Tribune
  • John Temple, former Publisher of Rocky Mountain News

Silicon Valley insight

  • Google — Bradley HorotizVice President-Product, Google
  • Microsoft — Blair Westlake, Corporate Vice President for Media, Microsoft
  • Apple — Gene Munster, Managing Director, Piper Jaffray

Technology briefing

  • The Future of Technology – Michael Franklin, Professor of Computer Science, UC Berkeley
  • Semantic Technologies – Thomas Tague, Vice President of  Thomson Reuters
  • Search-Optimized Editing – Richard Gingras, CEO, Salon Media Group

Market intelligence

  • Using Social Networks to Build Business – Tara Hunt, author of “The Whuffie Factor”
  • How Users Use Twitter and MySpace – Mikolaj Jan Piskorski, Professor, Harvard Business School
  • Facebook vs. Twitter Business Models –  Fred Vogelstein, Wired Magazine

Next-generation news

  • Google News – Krishna Bharat, Principal Scientist and founder of Google News
  • True/Slant – Lewis DVorkin, Founder and Chief Executive Officer
  • New America Media – Kevin Weston, Director of Youth and New-Media Projects

Advertising outlook

  • Targeted Advertising – Hilary Schneider, Executive Vice President, Yahoo!
  • Video advertising – Jayant Kadami, CEO, YuMe.Com
  • Agency perspective – Sean Finnegan, President/Chief Digital Officer, Starcom MediaVest Group

Emerging business models

  • Freemium – Marshall Van Alstyne, Professor of Economics, Boston University
  • Why Long Tail Won’t Work – Jeffrey Ulin, UC Berkeley Haas School of Business
  • Non-profit Funding – Ellen Weiss, Vice President for News, NPR