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1999 New Media Conference

ONLINE JOURNALISM CONFERENCE

From the Medium to the Message

Schedule

An all-day conference March 10, 1999 at the Graduate School of Journalism, North Gate Hall, University of California at Berkeley Cosponsored by the Annenberg School for Communication at the University of Southern California Haas School of Business at UC Berkeley Graduate School of Journalism at UC Berkeley

Read a review of the conference.

8:30 a.m. - Coffee and pastries

9:15 a.m. - Welcoming remarks

Dean Orville Schell, UC Berkeley Graduate School of Journalism
Dean Geoffrey Cowan, USC Annenberg School for Communication

Morning Session: The Changing Medium

9:30 a.m.-10:30 a.m. - Panel 1

E-Commerce and the Economics of Online Publishing: What the explosive growth of online commerce in 1998 portends for online media companies and the future of journalism on the Internet

Panelists:
John Battelle, president of The Industry Standard
Paul Graham, producer of Yahoo! Store
Michael Lewis, author of "Liar's Poker" and contributing editor to The New Republic
Kara Swisher, Silicon Valley reporter for the Wall Street Journal and author of "aol.com"
Laura Tyson, dean of the UC Berkeley Haas School of Business (moderator)
Hal Varian, dean of the UC Berkeley School of Information Management and Systems and co-author of "Information Rules"

10:45 a.m.-11:45 p.m. - Panel 2

Online Publishing in the Post-PC Era: How the proliferation of digital appliances, increased bandwidth and network computing will reshape the delivery of news over the Internet.

Panelists:
L. Gordon Crovitz, senior vice president/electronic publishing of Dow Jones & Company
John Gage, chief science officer at Sun Microsystems
Chris Jennewein, vice president of technology for Knight-Ridder New Media
James Landay,professor of computer science at UC Berkeley
Larry Pryor, director of the Online Journalism and Communications Program at USC's Annenberg School for Communication (moderator)

12:00 p.m. - 1:00 p.m. - Lunch in library/conference rooms

Afternoon Session: Delivering the Message

1:15 p.m. - 2:15 p.m. - Panel 3

Reestablishing Credibility: How new media publications are adopting ethics policies to ensure editorial integrity and credibility

Panelists:
Paul Grabowicz, coordinator of the new media program at the Graduate School of Journalism
J.D. Lasica, senior editor of BabyCenter and new media columnist for the Online Journalism Review and American Journalism Review
Jai Singh, editor of CNET News.com
Patrick Twohy, managing editor of the small business channel at Intuit (moderator)
David Weir, managing editor of Salon

2:30 p.m. - 3:30 p.m. - Panel 4

Creating Community and Interactivity Online: What new media companies are doing to form virtual communities and increase interactivity with readers and viewers

Panelists:
Richard Dym, vice president of marketing, Tribal Voice
Dan Farber, editor in chief of ZDNet
Laurie Kretchmar, editor in chief of Women.com
Barry Wellman, sociology professor at the University of Toronto and author of "Networks in the Global Village"
Jenna Woodul, co-founder of Talk City

3:45 p.m. - 4:45 p.m. - Panel 5

Story Telling and Excellence in New Media: How online publications are using interactivity and multimedia to do quality journalism on the Web

Panelists:
Marrie Campbell, editor at Frontline
John Caserta, editor of interactive design at the Chicago Tribune
Scott Rosenberg, vice president of site development and senior editor at Salon
Bob Scheer, editor of the Online Journalism Review, syndicated columnist for the Los Angeles Times (moderator)
George Shirk, editor in chief of Wired News
Elaine Zinngrabe, business editor of LATimes.com

5:00 p.m. - Wrap-up

Dean Geoffrey Cowan, USC Annenberg School for Communication
Dean Orville Schell, UC Berkeley Graduate School of Journalism

5:30 p.m. - 7:00 p.m. - Reception for Oracle Corp. CEO Larry Ellison at Zellerbach auditorium

8:00 p.m. - Talk by Larry Ellison at Zellerbach auditorium

This is the second annual New Media Conference hosted by the University of California at Berkeley Graduate School of Journalism. Last year's conference, "Excellence In Journalism And The New Media: The Online Community Takes A Critical Look At Itself," was co-sponsored by the Committee of Concerned Journalists and the Knight Fellowship Program at Stanford University, and funded by the Pew Charitable Trusts.
A related conference, "News as Entertainment and Entertainment as News," was sponsored in Southern California last year by USC's Annenberg School and the Committee of Concerned Journalists.
Next year the Annenberg School and the Graduate School of Journalism will host a third annual New Media Conference in Southern California.